About this course
What is marketing and why is it important? This introductory marketing course covers different definitions of marketing, key terms and concepts, different marketing philosophies. The focus on helping participants apply what they learn to their jobs or businesses, or to prepare for a career in marketing.
This course is supported by the buddy system. To know more Click Here
How does the buddy system work?
A buddy is someone who can hold you accountable as you take this course, someone you can discuss the challenging content with and someone who will be able to help you work through your final assignment.
How to register a buddy
To register a buddy you need to go to login to the AMI platform here. Once you have logged in, click on My Courses tab and click on ‘Add a Buddy’ which is next to the course name.
The person you’ve registered as your buddy will be sent an email notification requesting him/her to either accept to be your buddy or let us know if they are unable/unwilling to be your buddy.
Your buddy will be your sounding board in the sense that you will discuss with him/her the concepts that you cover on the course and their applicability to your work situation. You will also engage your buddy as you go through the activities to see whether you have learnt how to apply the concepts that you have learnt. Finally your buddy will review your final assignment and the report to validate that you’ve actually gone through the course successfully.
It is important therefore to choose a buddy who is willing to go with you in this learning journey.
How do I find a buddy?
Your buddy can be your friend, colleague or even relative. You may also find a buddy from any of our courses as long as they are will to take the learning journey with you! If you really can’t find one, contact us and maybe we can help!